We often get calls from antsy entrepreneurs who want to build a business quick, fast, and in a hurry. They tell us that they just need a ‘quick logo’ to get them up and running so they can get on to more important investments like table tents or display banners.
At Elevate, we believe in helping our clients understand what they need and not just giving them exactly what they ask for. So, we listen, we assess the situation, and suggest potential solutions to the challenge at hand. The problem is not the lack of a logo; it is the lack of any brand at all. As a small-business owner (especially a bootstrapper), it’s easy to think that spending time on your brand is a waste of time and money but, think of it like building a house. You don’t get someone to whip out a ‘quick foundation’ so you can get onto more important things like the color of paint and window dressings, you take time to build a proper foundation so that you don’t end up being known as ‘that guy who lives in the crooked, broken house down the street.’
Taking the time to figure out who you are, how you’re different, and capture the overall ‘essence’ of your organization will help you build the proper foundation for your business. It becomes that guidepost for all you say and do as a company. It drives your customer’s perception, helps validate your business model, and influences your company culture; It even inspires the design of your coveted display banners.
So, don’t be the off-kilter, broken-down business that started strong but fizzle quickly because people didn’t connect with you. Build your company on a solid brand foundation that lets the customer know who you are, what you do, and why YOU matter to them.
Subscribe
This seems to be one of the biggest battles. Guess I know what blog to refer clients to when they question these things. Well said.
As long as your SEO person is:1) codcunting a serious competitive analysis on your competition2) is targeting the right keywords2.1) casting a wide net with low hanging fruit keywords3) ensuring your site structure is sound4) you are using effective url structures and not some scripted output gibberish urls like yourdomain.com/script.php?yada-bla#$ %%5) ensuring your site is active in publishing new information with text and other media formats that is easily crawlableand6) Acquiring quality backinks, one way backlinks and use of a good anchor text strategy yes it can be done.An aged domain that has some backlink history can help quite a bit dependent on the competitiveness of your core keyword phrase(s) you’re going after. New sites occasionally have difficulty, way ranking #1 organically for the term mortgage’ if you know what I mean.Hope this helps.