Delivering Media to the Masses
Jesus Film Media
The Jesus Film Project has produced multiple films in over 1200 languages. Traditionally, they have taken these films to the field with actual projectors and screens. Along with their internal engineering team, we helped them take these films to the digital realm. We helped them clarify the audience, architect the experience and design the interface and evolve the brand identity.
Roles & Responsibilties
- Brand Strategy
- Brand Identity
- UX/UI Design
- Website Design
- Brand Messaging
- Brand Guidelines
Starting with Strategy
I worked with Betterview Leadership to establish a clear vision for the future. While they started with a focus on drones, we soon realized that they were becoming a business intelligence platform. We established these strategic foundations:
Vision
Empower every tribe in every nation to see and share the Gospel of Jesus
Purpose
We exist to empower ministry through digital film
Attributes
Empowering, Sharable, Human, Legacy, Fresh
Positioning
Jesus Film Media empowers the believer with unprecedented access to gospel-centered films in every language so that every nation, tribe and people can see and share the message of Jesus.
Understanding the Audience
We worked to understand the customer from a brand and user perspective. We created personas of our primary audiences and wrote stories about them to paint a picture of what their life is like and how JFM can help them on their journey.
Brand Identity Refinement
I evolved the existing identity to reflect change and create better emphasis. What you see is the before and after.
Endorsed Sub Brands
Language Specific Logos
The JFM Grid
To promote consistency throughout the Brand, we established a grid that could be used as a framework for design and development of brand assets.
Product Experience
I led our team through the architecture and wireframing process for all platforms beginning with the mobile app.
Product Design
I established the visual design direction for the team to continue to execute across all apps.
